GoBoot
The First Smart Boot for Parkinson's
Brand identity, website, social campaigns, and launch video for a life-changing innovation
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Challenge
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Miebo
Services Provided
Brand Design, Website Design, Campaign Design, Marketing Collateral
Project Description:
Miebo is the first prescription eye drop developed to directly address evaporative dry eye by reducing tear evaporation. The challenge was to build a brand identity from scratch that would balance scientific credibility with an engaging lifestyle-driven aesthetic.
As lead on art direction and design, I created a cohesive visual system that positioned Miebo not just as a clinical treatment, but as part of a wellness ritual. The brand narrative centered on clarity, hydration, and self-care, using a fluid design language inspired by water and light.
My Contributions:
Brand Identity Development: Defined the visual foundation including logo, color palette, typography, and graphic system.
Campaign Design & Activations: Designed multiple billboards featured in Times Square, developed a brand activation experience, and produced a suite of digital and print assets.
Marketing Collateral: Designed brochures, shopping aisle signage, and patient-facing educational tools to ensure brand consistency across environments.
Digital Presence: Directed and designed the website experience and created social media campaigns to expand reach and engagement.
Content Creation: Produced campaign videos and motion assets to bring the brand story to life across channels.
Impact:
The result was a fully realized brand ecosystem — from large-scale billboards to intimate patient touchpoints — that reframed adherence as self-care and established Miebo as both scientifically innovative and emotionally resonant.
