GoBoot

Challenge
The Parkinson’s Project developed the world’s first smart boot to help people with Parkinson’s walk more confidently. But as a small business, they lacked a cohesive brand identity and digital presence to introduce the product with impact.

Approach
As art director, I led the creative direction and design execution from the ground up—balancing medical credibility with human compassion, and creating a visual language that could connect with both patients and healthcare providers.

Solution

Brand Identity & Logo
Developed a clean, modern logo and identity system using approachable colors, accessible typography, and a symbol that conveyed movement and progress.

Website Design & Development
Designed a responsive website that communicated the mission, explained the technology, and guided patients, caregivers, and healthcare providers to learn more and get involved.

Social Media Campaigns
Directed and designed a series of branded social posts to generate awareness, build community, and showcase real-world patient benefits.

Launch Video
Produced a compelling video combining storytelling, product demonstration, and emotional patient narratives to bring the brand vision to life and resonate with a broad audience.

Impact
The comprehensive brand system gave The Parkinson’s Project a professional, credible, and approachable presence—allowing them to confidently launch their breakthrough product. The new identity helped establish trust with patients and healthcare professionals, while the digital and social presence positioned the smart boot as both a medical innovation and a human-centered solution.